I just read the book titled Rework written by the founders of the company 37signals. It is a highly unusual book - irreverant, rebellious, unconventional. And written with simple language that a teenager can understand.
Some samples from the book:
An absolutely invaluable resource for entrepreneurs.
Get a copy immediately and read it.
Some samples from the book:
- Underdo your competition - beat them with less!
- Planning is guessing - start referring to your business plans as business guesses
- Emulate drug dealers
- Hire only when it hurts
An absolutely invaluable resource for entrepreneurs.
Get a copy immediately and read it.
3 comments:
I will read the book ...but can you elaborate on the comment " emulate drug dealers"
Here is an excerpt from the book about emulating drug dealers:
"Drug dealers are astute business people. They know their product is so good they're willing to give a little away for free upfront. They know you'll be back for more--with money.
Emulate drug dealers. Make your product so good, so addictive, so "can't miss" that giving customers a small, free taste makes them come back with cash in hand.
This will force you to make something about your product bite-size. You want an easily digestible introduction to what you sell. This gives people a way to try it without investing any money or a lot of time."
the book sounds very interesting. thanks for sharing...
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